The life of a games marketer can be hard at times. The sheer creativity, effort and organisation that goes into activating at big events like the Melbourne Esports Open can be significant.

And so aside from the big arena action at MEO we wanted to highlight the exhibitors, all doing their part to bring a little joy into the hearts of visiting gamers.

Mark from Microsoft rocking the Lancer from Gears 5

Caitlin and Ben from 2k Games activated Borderlands 3 in a big way.

Patrick and Matthew from Nintendo Australia shared the love with Super Mario Maker 2, Super Smash Bros Ultimate and other iconic Nintendo properties.

Five Star Games brought those retro feels with Sega Mega Drive.

The team from Bluemouth Interactive showing off their wares, including the very cool FiGPiNs.

Mike from Ubisoft activated the upcoming open world shooter Ghost Recon Breakpoint.