The One Sucky Thing About Game Events

This year’s PAX Australia was easily the best ever – congrats are deserved for ReedPop and to all the contributors to the show. Radical activations, quality pre-release games and super… Continue reading The One Sucky Thing About Game Events

Top 3 Experiential Articles For February

We stalk the internet for the best experiential marketing articles each month. Here are our fave’s for February 2019. https://www.rollingstone.com/music/music-features/marshmello-fortnite-show-will-prove-revolutionary-for-the-music-industry-797399/ https://www.adweek.com/brand-marketing/amazon-prime-video-is-promoting-good-omens-at-sxsw-by-celebrating-the-apocalypse/(there’s a paywall, but register for free to view) https://martechtoday.com/what-impact-will-5g-have-on-marketing-and-advertising-230444… Continue reading Top 3 Experiential Articles For February

Travelling To Games Events For Work

Travelling for games events can take a toll on games marketers. Don’t get us wrong, they’re super fun! But squeezing a massive convention in on your weekend between two working… Continue reading Travelling To Games Events For Work

Top 3 Experiential Marketing Articles For August 2019

We stalk the internet for the best experiential marketing articles each month. Here are our fave’s for August 2019. https://econsultancy.com/four-brands-conceptual-experiential-marketing-examples-2019/ https://www.forbes.com/sites/bernhardschroeder/2019/08/09/what-every-entrepreneur-and-marketer-needs-to-understand-about-experiential-marketing-and-gen-z/#667dda121927 https://www.adweek.com/brand-marketing/how-to-create-successful-and-meaningful-experiential-marketing-events-according-to-eventbrite-and-giant-spoon/ And our favourite quote for August: “Don’t just… Continue reading Top 3 Experiential Marketing Articles For August 2019