We stalk the internet for the best experiential marketing articles each month. Here are our fave’s for February 2019.

1. https://www.rollingstone.com/music/music-features/marshmello-fortnite-show-will-prove-revolutionary-for-the-music-industry-797399/
2. https://www.adweek.com/brand-marketing/amazon-prime-video-is-promoting-good-omens-at-sxsw-by-celebrating-the-apocalypse/(there’s a paywall, but register for free to view)
3. https://martechtoday.com/what-impact-will-5g-have-on-marketing-and-advertising-230444

And our favourite quote for February:

“Of course, we want people to take Instagram photos, but we also want people to go in and experience the show and feel like they’ve done something that adds some value to their life, not just to become a marketing tool for us,” Mike Benson, Amazon Studios

Enjoy!